What is SEO?

SEARCH ENGINE OPTIMISATION

SEO is short for Search Engine Optimisation. It is a methodology of strategies, techniques and tactics used to increase the number of website visitors by achieving high-ranking placements in the search results page of a search engine such as Google. SEO helps to ensure that a website is accessible to a search engine and greatly improves the chances of the site being found by potential clients.

The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user. SEO is typically a set of best practices that specialists follow to help their clients achieve a better ranking in search engine results. SEO is therefore extremely important for any company trying to attract more business through their website.

Right Click Media is capable of running Search Engine Optimisation for any website, effectively bringing them up the ranks in Google and increasing web traffic. Below are some of the standard steps we take to achieve this.

KEYWORD RESEARCH

We perform industry-specific keyword research to ensure that we are using relevant keywords when optimising websites for search engines. We compile a refined list of keywords that will be suited to the products or services that the website offers. This is then used strategically when performing ‘On Page’ Optimisation.

ON PAGE

During this step, we implement keywords strategically throughout a page or set of pages on the website. This ensures that these pages are relevant to searches that contain these keywords. In this way, the search engine is able to find the site more easily.

SITE SUBMISSION TO ALL MAJOR SEARCH ENGINES

This is the process of submitting websites to various search engines such as Google. This increases the site’s ranking by making sure that web pages are accessible to people searching for the site. Once a site is listed it becomes far more discoverable.

DIRECTORY SUBMISSIONS

This is the process of submitting websites to various online business directories. This allows for various links that lead back to your website, ultimately increasing traffic. Directories include Hotfrog, Cylex, and many more.

ARTICLE WRITING AND SUBMISSIONS

High-quality content is one of the best ways to attract potential clients to your website. These articles are a great way to introduce products and services, and the hyperlinking of related articles to your site is a sure way to increase web traffic. As part of our SEO packages, we offer an article writing and submission service where our team of copywriters draft content and submit this to various platforms as well as to your site.

GOOGLE +

Google + is Google’s social network. It is a fantastic social platform for businesses due to the fact that map placements, promotional images and categories can lead potential clients to one’s business. G+ is also a great platform for posting out content and for increasing website traffic. What’s more, Google will regard a website that has an active Google+ page associated with it as more relevant than sites that don’t. This helps with the optimisation of the page at large. We offer Google + page builds as well as page maintenance and content management.

ANALYTICAL REPORTING

We make use of professional analytical tools to provide our clients with in-depth monthly (or ad hoc) reporting. Our reporting system is fully customisable and we can, therefore, put together reports that suit the individual needs of each client. We report on various traffic sources such as paid traffic, organic and referral traffic, device statistics (mobile vs tablet vs laptop etc.), user demographics, conversion rate, bounce rate and much more.

Our team of web developers and designers are dedicated to creating stylish websites of the highest quality, effectively equipping our clients with the ability to compete on all levels. A mixture of industry experience, passion, flair and a hunger for success allows our team to create some of the most cutting-edge websites around.

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Certified Google Partner