Marketing On YouTube
YouTube Advertising can benefit all kinds of businesses:
- It gets brands in front of a huge, engaged audience, while giving an array of targeting options to reach the right people, at the right time.
- You can reach the undecided, not the uninterested.
- Video ads can showcase what you offer in a way that text and image ads cannot
- With YouTube, it’s easy to measure success all the way to purchase point.
- You can adapt your campaign in real time in order to win more business.
Right Click Media offers YouTube Advertising as a service. We have an in-house animation team who produce professional animations to specification. We also offer storyboarding services.
View some of our work on Our YouTube Channel
We run various campaigns for clients including awareness campaigns (impressions), traffic driving campaigns (PPC) and banner advertisements. Videos can appear before other YouTube videos as an advert with a link to the client’s website, or as a banner that leads to the video itself. Potential customers can view this video and then follow a link to the client’s website.
The different types of advertising are:
- In-stream – adverts that show up before a video plays (with an option to skip)
- Video Discovery – adverts that show up in the YouTube environment
Reasons why YouTube advertising works:
Clients only pay when people watch
Much like the PPC model, with AdWords video ads you pay only when someone chooses to watch your ad, so you don’t waste money advertising to people who aren’t interested in your business. Don’t fear the skip! Skipped ads to not accrue costs.
There is potential to reach your ideal customer
Zero in on the right people based on who they are, where they’re located, and what they’re interested in–for example, men aged 18-34 in Sydney, or women aged 24 – 30 who enjoy tennis.
See what’s working through tracking
YouTube’s Analytics tool helps you understand who’s watching your ads and how they’re interacting with them. YouTube and AdWord accounts are linked so that the platforms can work together.
Build a following
Your ads can drive video shares, new channel subscriptions and create opportunities to communicate with your customers. They can also drive traffic to landing pages and in this way generate leads.
What we do in a nutshell:
- Professional animations
- Marketing campaigns
- Analytical reporting
- Technical support
What This Means for our Clients:
- The animation will remain the property of the client even after the campaign ends.
- The animation can be placed on the client’s website for further promotion.
- Detailed analytical reporting means that we can read into the data to see how we can better results.
- Video marketing enjoys extremely high credibility through association due to the fact that video marketing is still associated with elite advertising and blue chip organisations.
Contact us for more information regarding packages and pricing.